Ozark Mountain Pork: A New Cooperative, A New Vision
First new cooperative organized by MFU

Ozark Mountain Pork Cooperative, based in Mountain View, Missouri, is the first new generation cooperative organized by the Missouri Farmers Union. Uncertain and unstable market conditions prompted this group of 34 family farmers to investigate production and marketing alternatives for swine. Several studies found that consumers desired great-tasting pork that was raised in humane and environmentally friendly conditions without the use of unnecessary additives. In some markets, consumers were willing to pay as much as a 30% premium for this differentiated product.

The group formed a cooperative and elected a board of directors in November of 2001. An equity drive followed, and $790,000 was raised to buy a small, yet state-of-the-art processing plant that was built in September of 2000. Operation began in January of 2002. The plant has an approximate capacity of 500 hogs per week or 26,000 head per year. Members have delivery rights and delivery obligations.

The cooperative members developed a set of production protocols that would clearly differentiate their pork as a premium product. This included rigid feeding standards that disallow the use of unnecessary hormones or other additives. The Animal Humane Association approves production practices. In addition, heritage lines of breeding stock that have proven carcass quality traits for flavor and juiciness must be used.
The story behind the product resonates well to a wide array of consumers. The progressive town of Mountain View has welcomed and been supportive of Ozark Mountain Pork’s activities. The plant employees nearly 30 local residents. Recently the plant employees organized with the United Food and Commercial Works, and a good working relationship has been established.

Like any other new business, the young cooperative has faced many challenges. Developing markets and growing production along with sales is a juggling act. However, the cooperative is building strong relationships with independent restaurants as well as a major distributor representing hundreds of stores. Ozark Mountain Pork is marketing their value-added products under the Heritage Acres label. Products include naturally hickory smoked hams, bacon, loins, picnics and jowls as well as 14 varieties of sausages and bratwursts. The cooperative uses a team of meat and animal scientists along with culinary experts to maintain consistent high-quality cuts and develop new products.
This project is receiving national attention, and many hope that this unique concept of connecting farmers, workers, independent retailers and consumers will be an ideal model that can significantly improve the food system and the quality of life for family farmers.

If you are your group has a unique value added idea that that needs assistance, or community development feel free to contact us. The Family Farm Center is located within the Missouri Farmers Union office and can be reached by calling (573) 659-4787 or emailing jlucht@missourifarmersunion.org.